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Mature Media Awards for ALFA's University

The National Association of Area Agencies on Aging and the Mature Market Resource Center presented the Seventh Annual Mature Media Awards Program, where the Assisted Living Federation of America's University, a line of training books, manuals and videos for assisted-living operators, received Mature Media Awards. The awards included three Gold Awards recognizing training materials, i.e., books, videos and instructor's guides. The other three were merit awards for training products and start-up marketing. The program is held to honor the best advertising, marketing and educational materials designed and produced for older adults. For more information, call ALFA's University at (800) 258-7030.

Self-Care Guidebook

The American Institute for Preventive Medicine released the HealthyLife® 50-Plus Self-Care Guide, a book designed to help older adults make informed choices about their health by offering suggestions to help make wise decisions. Each health problem listed is divided into three parts: facts about the problem, a list of self-care treatments and yes-and-no questions that help decide if medical attention is necessary. Also available is the HealthyLife® Self-Care Seminar Instructor's Guide and the Self-Care Infofold that covers topics such as backaches, depression, pain relief and chest pain, as well as others. For more information, contact the American Institute for Preventive Medicine, 30445 Northwestern Hwy., Suite 350, Farmington Hills, MI 48334; phone (248) 539-1800; fax (248) 539-1808.

Hospice Operations Sold to VistaCare

Scottsdale, Ariz.-based VistaCare, a hospice-care provider, announced a definitive agreement to purchase Louisville, Ky.-based Vencor Inc.'s 21 hospice operations in 11 states. Vencor owns and operates a national network of hospitals, nursing centers and contract-service providers. Vista's hospice operations will serve more than 900 patients in 30 sites. For more information, call (860) 657-2945.

Industry Events

AAHSA 37th Annual Meeting and Expo

Nov. 1-4; "Framing the Future"; Convention Center, Los Angeles; (202) 508-9434

Annual PALA-CALM Conference

Nov. 9-10; "Assisted Living for the Future"; Holiday Inn, Harrisburg/Hershey, Pa.; (215) 256-1466

Leading in New Directions Convention and Trade Show

Nov. 17-19; Minneapolis Hyatt Regency Hotel, Minneapolis; (612) 854-2844

MALA's Fall '98 Conference & Tradeshow

Nov. 18-19; "Assisted Living: Your Window of Opportunity"; Sheraton Baltimore North, Towson, Md.; (410) 290-8098

NASLIE 1998 Annual Senior Living Industry Summit

Dec. 5-9; Westin Mission Hills Resort, Rancho Mirage, Calif.; (850) 513-9230

ACHCA Winter Marketplace

Dec. 7-9; Las Vegas; (703) 739-7900

Assisted Living Success Expo

Feb. 3-5; Alexis Park Resort and Spa, Las Vegas; (602) 990-1101, ext. 1151

Must-See Sites

Alzheimer's Association:
www.alz.org

American Society for Consultant Pharmacists:
www.ascp.com

Kimberly-Clark's Away From Home Sector:
www.k-caway.com

Government Watch

President Targets Poor-Performing Nursing Homes

President Clinton announced initiatives to target poor-performing nursing homes that are supported by the American Association of Homes and Services for the Aging (AAHSA), the association for not-for-profit, long-term-care and senior-housing providers. He also announced initiatives to create a registry system for nursing-home employees; improve nutrition and hydration of residents; reauthorize the nursing-home ombudsman program; and continue efforts for collecting information on resident care through a national, automated data-collection system.

Sheldon L. Goldberg, president of AAHSA, testified before the Senate Aging Committee that improved efforts are necessary to force chronically poor-performing nursing homes out of the industry. Goldberg said a survey and certification system only eliminates part of the problem. "We pay far too little attention to new providers coming into the field," he said. "We only require that they have money. As a result, we sometimes reward those who provide the worst care because they are often the ones who can afford to buy more nursing homes."

Goldberg pointed out a possible negative outcome of focusing too much on the survey process. "I fear that we could create a situation in which the only way surveyors can show they are doing a good job is by citing a large number of violations. If over-citing occurs, it would force good homes to expend their resources defending themselves."

AAHSA is also trying to establish a national registry that would allow administrators to check the history of potential employees nationally instead of just the current ability of a statewide search. For more information, call (202) 508-9475; Web www.aahsa.org.

People on the Move

Robin Malley and Cindy Blevins were appointed retirement counselors at CareMatrix-owned Chancellor Park of Park Ridge. Malley is a licensed real-estate salesperson. Blevins has 10 years of experience in retirement housing with her most recent position at another CareMatrix community.

Darlene G. Meagher was appointed director of residential relations for Forsgate Villas. Prior, she was director of managed care at The Hospital Center at Orange and area manager for HealthSouth Corp.

Craig Laudeman joined Parallel Commercial Capital Maryland as senior loan officer. Prior to Parallel, he was assistant vice president at Crestar Bank and has been in the mortgage business since 1988.

Robert E. Bale was appointed vice president of medical facilities for Barry, Bette & Led Duke Inc....Tara L. Borst was appointed marketing coordinator...Gordon R. Sacks was appointed director of marketing systems.

Jean Brophy was appointed director of operations for Benchmark Assisted Living. Prior, she was senior executive officer at the ADS Group and executive director for Kendal.

Schatzi Melick and Edward Steffen were appointed regional directors for FHA lending. Melick brings more than 20 years experience including branch manager/vice president for GMAC Commercial Mortgage. Steffen was previously senior vice president at WMF Huntoon Paige Associates.

Don W. Roberts was appointed director of dealer sales and marketing for Champion Bus Inc., where he will be responsible for the coordination of the Dealer Network and marketing efforts.

James A. Wimbush was elected to the LightPath Technologies Inc. board of directors...Donald E. Lawson, LightPath's president and CEO, was elected to a new board seat.

Sandra M. Remey joined The WMF Group as public-relations manager. She has more than 10 years experience in marketing and communications...Dennis S. Kent joined WMF Proctor Office as an investment officer. He has eight years experience in financial services.

Catherine Johnson was appointed administrator of Walker Southview Health Care Center. Her responsibilities will also be with Walker Cityview Health Care Center and Walker's Colonial Village.

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